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Online Radio Ads: 6 Reasons Your Business Needs Them

These days, people spend A LOT of their time online browsing web sites and searching for information. In fact, the average person spends more than 100 days per year online. Investing in online radio ads is an effective way to reach potential customers. By now, you may already be familiar with online advertising. Simply put, this medium makes use of the internet to deliver marketing messages to customers to gain […]

today13/02/2023 169 7 5


The Unprecedented Journey: How Ugandan Rap Has Created Entrepreneurs

Hip-hop in Uganda was born in the early-1990s in impoverished areas of Kampala amongst rampant unemployment, drugs, and other social injustices. As such, it was an unlikely candidate to grow and permeate mainstream Ugandan society. When hip-hop began in Uganda, people outside Kampala didn’t understand it. There was no demand for the “bizarre talking records,” as radio stations by that time used to call them. If anything, mainstream music institutions […]

today01/04/2020 3 1 2


Music As A New Age of Activism

In recent decades, musicians have figured prominently on Africa’s political stage. In our Uganda, musician Bobi Wine moved beyond protest singer and ventured into politics by entering parliament in 2017 and challenging long-term President Yoweri Museveni at the presidential polls in 2021. To push for social change, Wine created the People Power movement and built an alliance with fellow musicians. This article is not going to study Wine’s movement and […]

today01/04/2020 4 2 2